Critical Thinker. Entrepreneurial Spirit. Change Agent.
Specializing in advisory, strategic planning, sponsorships, brand building, business development.
Photos by LAURA JANE BRETT
A Tar Heel by way of undergrad and a Hoya via her MBA, Catherine is a former collegiate runner turned sports management executive turned trusted advisor with 20+ years of experience building partnerships, enhancing brand reputations and providing strategic guidance. In addition to an expertise in marketing and sponsorships, she excels at identifying areas of opportunity ("white space") as it pertains to assets and and enhancing organizational capacity through a consultative approach to internal systems, processes and capabilities.
Catherine currently is the Vice President of Marketing & Communications for Yoga Alliance and the Yoga Alliance Foundation, overseeing marketing, public and media relations, member benefits and education and advocacy for the largest association for yoga teacher training programs and yoga teachers globally. Contact Catherine for her help resolving your high-value business issues today.
More about Catherine
Though creative, she is very data- and metric-driven and applies these mechanics to various work streams. She ultimately creates and brings brand partnerships to life and enables the various marketing functions to execute against strategy.
She is also an E-RYT 500 yoga teacher and an Assistant Teacher Trainer for YogaWorks. Catherine believes in the power of asana and dhyana (meditation) to follow a more mindful path. She is a budding voiceover artist, an amateur photographer and a performing improvist. Learn more about these pursuits and interests at her personal website.
Interested in learning how you can work with Catherine?
Fill out the form below, and Catherine will get back to you in less than 48 business hours. Or email her directly.