Critical Thinker. Entrepreneurial Spirit. Change Agent.
Specializing in strategic planning, sponsorships, brand building, business development.
Photos by LAURA JANE BRETT
A Tar Heel by way of her BA and a Hoya via her MBA, Catherine is a former collegiate runner turned sports management executive with almost 20 years of experience building partnerships and enhancing brand reputations. In addition to an expertise in marketing and sponsorships, she excels at identifying areas of opportunity ("white space") as it pertains to assets and and enhancing organizational capacity through a consultative approach to internal systems, processes and capabilities.
Catherine is currently performing a complete asset audit for a national scholarship association to help it maximize its revenue and exposure from its sponsors and marketing partnerships. Contact Catherine so that she can do the same for you!
More about Catherine
Though creative, she is very data- and metric-driven and applies these mechanics to various work streams. She ultimately creates and brings brand partnerships to life and enables the various marketing functions to execute against strategy.
She is also a yoga teacher and believes in using asana and meditation to follow a more mindful path. She is a budding voiceover artist, an amateur photographer and a performing improvist. Learn more about these pursuits and interests at her personal website.
Interested in learning how you can work with Catherine?
Fill out the form below, and Catherine will get back to you in less than 48 business hours. Or email her directly.